We are delighted to announce that we have added products from the exclusive brand Y/our (founded by Malu Wilz-Melgaard ) to our range. In this post, we would like to introduce you to the philosophy behind the brand, take a look at the founder, and explain why Y/our perfectly aligns with our commitment to quality, design, and sustainability.

The Y/our brand – concept & values

Y/our pursues a clear vision: individual beauty combined with high-quality cosmetics and a respectful approach to the environment and resources . The products are carefully formulated, aesthetically designed, and ideal for professional applications – from decorative cosmetics and skincare to innovative color concepts.

Special features of the brand:

• Design & Branding : An elegant, modern appearance that combines aesthetics and function.

• High-quality formulas : high-quality ingredients, tailored to demanding skin and users.

• Sustainability : Where possible, ecological thinking in packaging and production.

• Details & love for the product : Every line, every shade is carefully developed to be combinable, inspiring and long-lasting.

Y/our stands for individuality – and at the same time for quality that you will appreciate in your nail or beauty salon.

Who is Malu Wilz-Melgaard?

The founder and owner, Malu Wilz-Melgaard, is a personality with a clear design vision, a passion for beauty, and an entrepreneurial spirit. With experience in the cosmetics industry, she has created a brand that combines aesthetic sensibility and product-technical expertise .

Key milestones & values:

• The first step towards self-employment was taken in 1979 , after many years of professional experience in the cosmetics industry.
  

• In 1987, Malu Wilz fulfilled a long-held dream by opening Aachen's first makeup school: to invest a significant portion of her activities in training and further education. To this day, she personally leads each of her courses, imparting to students not only all the professional makeup tips – her camouflage techniques, in particular, are legendary – but also the fun and enthusiasm for a profession that was so clearly her birthright.
  
• Since 1991, a cosmetics line, available at beauticians for decorative and skincare products, has borne her name and is represented in 30 countries.
  
• In 2000, the Beauty Center for the end consumer and the makeup school for professionals presented themselves in an exclusive ambience.
  
• In 2008, Malu Wilz received the "A Life of Beauty" award in Düsseldorf.
  

• Their motivation: a brand where aesthetics, performance and values ​​are in harmony.

• Since 2012, her entire attention has been focused on her own line Y/our FaceCare/MakeUp .

• In 2015, Malu Wilz received the coveted "Golden Mask" for makeup artistry.
  
• 2017 30th Anniversary of the Malu Wilz Makeup School
• In 2024, Malu Wilz received the "Prix d'Honneur de la Beauté" for her life's work.

Their goal: Products that enhance beauty – without compromise.

Through Y/our, Malu Wilz-Melgaard aims to inspire customers and professional users and deliver products that are both beautiful and functional.

Why Y/our fits perfectly into our product range

1. High-quality addition
   Y/our complements our existing portfolio with elegant shades, fine textures and well-designed skincare/makeup products.

2. Synergies with Nail & Design
   Many products can be ideally combined with nail design – e.g., effect-enhancing color accents, transition colors, or special care components.

3. Brand Strategy & Differentiation
   The addition of Y/our strengthens our image as a provider of premium products – especially for customers who value exclusivity and quality.

4. Cross-selling potential
   Customers who already use nail design products will be interested in high-quality cosmetic products – and will thus explore further categories.

5. Storytelling & Brand Loyalty
   With a strong founder like Malu Wilz-Melgaard, storytelling is a natural fit: her vision, values, and the origin of the brand allow for emotional connections to be made with customers.